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Post by juthi52943 on Jan 1, 2024 10:53:27 GMT
Lookalikes. If you already have enough Facebook Pixel Events to build an audience, a lookalike will take all the guesswork out of it and will likely perform better than anything you could create in Audience Preview. That doesnt make the tool unnecessary. If you need to find a prospecting audience for more premium campaigns, this tool can help you narrow down the audience size to more qualified recipients. Additionally, if your Facebook Pixel is new and doesnt have If you Job Function Email List havent collected the , + events needed for a doppelganger, it might provide a better basis than you could create without it. Dylan Max Dylan Max netomi_officiel Dylan Max is the head of growth marketing at Y Combinatorbacked startup Netomi . He has been featured in CMSWire, HackerNoon, Databox and Forbes. My main advice for marketers using Facebook. Audience Insights is Think of Facebook Audience Insights like a car. It needs fuel, in the form of data, and regular checkins to move your business the distance . Your main source of fuel should come from traffic to your website. Implement eventdriven Facebook Pixels on key pages that indicate high levels of purchase intent. These actions may include visiting the checkout, clicking Add to Cart, or watching a video of the product.
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